So you want to grow a successful YouTube channel, right. Well, this is what we have been doing at House of Content over the years.
Kwadwo Sheldon has undoubtedly become one of the most successful YouTubers within the period he left his previous job at OMGDigital Inc and now. The growth rate was astronomical to the point that hackers found it viable for their own agenda.
From the main channel to the newly created sub-channels — House of Content, Breakdown With Kwadwo Sheldon, you would notice they all grow very fast.
Here are tried and tested secrets we can share with you to grow a successful YouTube channel.
1. Explore other niches
It is understandable if you want to do something related to entertainment and celebrity gossip because the Ghanaian audience is huge on such content. However, you would be amazed by how fast you grow when you tap into something different. Fashion and beauty, travel, food and podcasts, just to mention a few — are all under-explored in Ghana.
2. Be early to a niche
Being early to a niche is having the first-mover advantage. You guys all say, “Well, it
was easier back in the day.” Back in the day to do a YouTube channel and that just comes down to first-mover advantage. And then guess what, there are new things that are happening every day that you could have a first-mover advantage in.
There are going to be new products, they’re going to be new TV shows, there is going to be something new that happens that people are excited about and you can get in on the ground floor of that and it can explode your channel if you go ahead and you move as quickly as possible. So again, look for the opportunity to have that first-mover advantage and be early on the scene.
And in the meantime, while you’re waiting for your moment, you could just work a little bit harder on improving the craft of your overall videos by working harder on your editing skills and also your on-camera presence and performance and just building a deep relationship with your audience.
3. Consistency has always been key
Consistency is one of the common words you would find in any article on this particular topic. It is not how many videos you put out in a day as Kwadwo Sheldon does with “Yawa of the Day.” That is why I made it clear in point one that you should consider exploring other niches you would be comfortable with because you do not want to break the relationship with your audience by disappointing them.
The nature of “Yawa of the Day” requires that Sheldon puts out content on a timely basis which can be daunting if you are not cut for it. You would burn out quickly and die off if the pressure mounts. The nature of your content will determine how frequently you should post.
4. Be a resource channel
To grow a successful YouTube channel, you must be resourceful. Simply put, you must have the ability to find quick and clever ways to overcome difficulties faced by your audience. YouTube is the second largest search engine on the web, therefore, with the right keywords, your audience will be led to you when they search for something.
5. Spend more time on your thumbnails.
I cannot stress this enough. You want views, you have to get clicks. You have two opportunities — a title that I care about that speaks to me and a thumbnail that grabs my attention.
Usually, those two things need to happen at the same time. And for spending 8, 10, 12, 20 hours on editing a video to spend two minutes on a thumbnail to package it, isn’t good enough.
You need to get the click. And if you are going to get that click, you’re just gonna have to spend more time on the packaging, on the thumbnails. Apple is one of the most successful brands in the world because it understands a static and that we are shallow and we like things that look pretty. And that comes down to your YouTube thumbnails as well. So don’t neglect it.
6. Remind your audience to subscribe
Don’t feel too big to request your audience to click on the red button if you want to grow a successful YouTube channel. That call-to-action is very necessary and you have to use it almost every time.
Also, Wode Maya would like you to know these 5 things as an emerging content creator.